Get Carried Away Clothing Store began as a tribute—a way to honour Davey Atkinson, a father, a husband, a son, brother and fan, with a a voice that echoed through Sunderland’s footballing soul. In his memory, his son created a clothing range that weaves love, legacy, and local pride into every stitch. It’s not just about fashion—it’s about carrying Davey’s energy forward, one T-shirt, one hoodie, one chant at a time.
The Store was created in loving memory of Davey—a devoted Sunderland AFC supporter whose passion became legend. His iconic phrase, “Let’s get carried away, man!”, first heard on BBC Radio Total Sport, captured the raw emotion of football fandom and quickly became part of Sunderland’s cultural DNA.
Now, Sunderland AFC have embraced that legacy, playing Davey’s voice over the stadium speakers on matchdays to fire up the crowd. It’s more than a chant—it’s a call to arms, a reminder of what it means to support with heart.
Founded by his son, this store transforms that spirit into wearable tribute. Every design channels Davey’s energy, the pride of Wearside, and the roar of the terraces. It’s about legacy, community, and carrying the voice of a true fan.
