Born from the terraces, built on memory—Let’s Get Carried Away Man! is a brand that speaks for the fans. When Davey Atkinson let loose that iconic phrase on BBC Radio Total Sport, he wasn’t just talking—he was channeling the spirit of Sunderland. After his passing, his son turned that moment into a mission: to create gear that reflects the grit, pride, and humour of the North East. This range is for the die-hards, the dreamers, and everyone who knows what it means to get truly carried away.
This range is for the die-hards
